You might even need to stretch the same team and budget to do it. Adaptive content is an approach to delivering targeted messages based on what you know about the user. Beyond that, providing a transcript or text summary for any audio or video content will make it more flexible for reuse—as well as more accessible to people with disabilities and friendly to search engines. But "for mobile" is a very useful canard to get stakeholders thinking "outside the box" that their desktop CMS current forces them into! Write Standalone Headlines Because you can use page titles in multiple places, write standalone headlines so that they can serve as page headers and links. Noz Urbina from Mekon, Ltd. They also display their audio file in a completely different presentation. 
| Uploader: | Grojin |
| Date Added: | 9 September 2015 |
| File Size: | 52.53 Mb |
| Operating Systems: | Windows NT/2000/XP/2003/2003/7/8/10 MacOS 10/X |
| Downloads: | 97404 |
| Price: | Free* [*Free Regsitration Required] |
Structured content is the foundation of adaptive content. Adaptive content has structure and metadata attached to it, which fr it figure out what to do when it winds up on the all those different platforms and devices. Structural information also gets encoded through layout.
This one, however, was the most informative.
Content Strategy for Mobile by Karen McGrane
What happens if you need to structure content differently to accommodate different screen sizes and resolutions? Too many CMSs provide rich karfn formatting—the ability for the author to identify presentation control directly within a block of text; the inclusion and placement of images; the styling of paragraphs; the specification of link targets—to have any claim to separating content from presentation.
Ensuring that strtaegy site is responsive or adaptive is becoming essential to your mobile design strategy. Great meditation on the challenges of multi-platform content production.
Content Strategy for Mobile
Do you need multiple versions of headlines? Karen McGrane doesn't soft-pedal anything.
Beyond that, providing a transcript or text summary for any audio or video content will make it more flexible for reuse—as well as more accessible to people with disabilities and friendly to search engines. A Book Apart 1 - 10 of 28 books. They offer keywords and an enticement to click:. As Rachel Lovinger explains: But structured content is only one aspect of responsive content.
Content Strategist Karen McGrane: 'Content Marketing Isn't a Strategy'
Multiple Content Structures NPR writes a summary for each piece, which means that their story gets an appropriate introduction, wherever it might appear. Modeling is the way you turn all your undifferentiated blobs of content into a defined, organized system of: Maybe it's because I haven't had the chance to work on a project that involves content strategy and I'm not that invested in it.
Our legacy of print publishing gives us five hundred years of precedent that content and form are inextricably intertwined. Others might handle it in a more organized fashion, maintaining a library of boilerplate documents that they can efficiently browse or search.
Field labels appear to have been assigned by a random word generator.
Jul 09, Meredith rated it it was amazing Shelves: Are they sequenced appropriately on the screen? They demand the ability to alter the page layout, choose different fonts and colors, and choose the exact placement of images on the page. This is something Karen calls Adaptive Content.
What are all those fields? The existence of the preview button reinforces the notion that the desktop Web site is the real Web site and mobile is a satellite, an afterthought.
Articles — Karen McGrane
Rather than just dumping all their content into one big blob, ask users to enter it into discrete fields in the CMS. Ethan Marcotte and Karen McGrane discuss the highs and lows of large-scale responsive design projects, and explain how they targeted and promoted their series of responsive design workshops.
The problems with publishing content vy mobile and other platforms go deep—way down to the depths of the server. Decoupled CMS The problems with publishing content to mobile and other platforms go deep—way down to the depths of the server.
It turns out that variable layout is generally a good thing.
Adaptive content does this by creating well-structured, presentation-independent content. Short, sweet, and to the point, but filled with a ton of useful infoformation to help guide your organization's or your client's content strategy. My rating of this book is based on the number of highlights I made while reading this book and the perceived magnitude of impact the information from this book has or would likely have on my behavior.
However that is just what this book is about, mcrgane content strategy for enterprises".
No comments:
Post a Comment